Day 4: AI Brand Identity & Visual Style Guide
Turn your validated startup problem into a memorable brand name, visual palette, AI-generated logo concept, font pairing, and mini style guide using generative design tools!
Brand Wisdom: Great startup names are easy to spell, evoke an emotion or action, and sound natural in conversation. Use the generator below to combine keywords, test naming vibes, and craft an AI prompt!
Type 2 core keywords for your project (e.g., "Homework", "Streak", "Focus", "Spark") to instantly explore generated startup names:
Color Psychology in Tech: Colors trigger instant sub-conscious emotions. Blue = Trust & Security, Purple = Wisdom & AI Innovation, Pink/Coral = High Energy & Creativity, Teal = Calm & Focus.
Prompt Formula for AI Generators (Recraft.ai / Ideogram / Canva AI): [Style] + [Icon Subject] + [Color Scheme] + [Design Constraints like "flat vector, white background, no text distortion"]
Ready for Ideogram.ai, Recraft.ai, or Canva Magic Media:
Pairing a high-personality Header font with a clean Body font gives your venture instant polish. Select a font pairing and moodboard keywords below!
Here is the brand you created! Your name, colors, logo idea, and personality come together below. Keep a copy to show in your pitch.
| Time Block | Module Title | Facilitation Focus & Action Items |
|---|---|---|
| 00:00 - 00:15 | AI Naming Studio | Students run wordplay generator & test spelling, domain availability, and vibe alignment. |
| 00:15 - 00:30 | Palette & Psychology | Teach color psychology. Students pick hex values and contrast-check primary/secondary colors. |
| 00:30 - 00:45 | AI Logo Prompting | Students craft prompts using Recraft/Ideogram. Ensure "clean vector on white background" constraint. |
| 00:45 - 01:00 | Style Tile Assembly | Lock in typography, moodboard keywords, and download the team’s brand summary. |
"A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is." — Scott Cook